Monday to Friday from 10 am to 6 pm – BOOK NOW
- Instant sameday payout, within 1-2 Hours
- 10% more when selling two items
- WhatsApp us to sell your items
- We buy any condition items, well worn or even broken
About Us
The Ultimate Guide to Selling your Luxury Watches in the UAE
Dubai's thriving luxury watch market offers excellent opportunities for sellers to maximize their returns. Here's the ultimate guide to selling luxury watches in the UAE:
Authentication and Documentation
Ensure your watch is authentic and comes with all necessary documentation, including the original box, warranty card, service records, and certificates. This documentation is crucial for verifying the watch’s legitimacy and can significantly impact its value.
Assess the Watch’s Condition
The condition of your watch plays a vital role in determining its resale value. Watches in excellent condition, with minimal signs of wear and tear, will fetch higher prices. Consider having your watch professionally serviced to enhance its appeal and value.

Research Market Prices
Before selling, thoroughly research the current market value of your specific watch model. Factors such as brand, condition, and rarity significantly influence pricing. This research will help you set a competitive and realistic asking price.
Direct Sell:
ALLU UAE, part of the Valuence Holding enterprise, is the direct buyer of all preowned authentic luxury watches including Rolex, Patek Philippe, Vacheron, Breguet and more.
If you’re looking for instant sell, and immediate money for your luxury watches, ALLU offers direct and instant payment on the same day across its stores in Dubai & Abu Dhabi. Just get in contact via WhatsApp and let the watch specialists take care of the estimation and authentication process.
Pro tip: If you’re looking to buy exquisite and rare watches, ALLU retails luxury watches across over 300 retail outlets in Japan where you can explore the most timeless pieces crafted with precision and elegance.
ALLU Auction: ALLU also organises special Auction events in Japan where you can participate by registering yourself and get more information on it by visiting https://www.allu-auction.com
Timing and Patience
Consider market trends and be patient when selling your luxury watch. Timing can significantly impact the sale price, with high-demand periods like the holiday season potentially yielding better offers
Verify Buyer Credibility
Always ensure you’re dealing with a reputable buyer. Use trusted platforms that vet their buyers to provide an added layer of security in your transaction
Tax Advantages
UAE’s status as a tax-free shopping destination can be advantageous for sellers. The absence of sales tax often allows for higher offers on luxury timepieces
By following these steps and leveraging UAE’s vibrant luxury watch market, you can maximize the value of your timepiece and ensure a smooth, secure selling experience.

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Address
ALLU Dubai
Al Thanyah 1st, Thuraya Telecomunications Tower, Office No. 701, Barsha Heights – Dubai
Opening hours : Monday to Friday from 10 am to 6 pm
Closed on Saturday and Sunday
ALLU Abu Dhabi
Corniche – Office no. 304, Dar Al Salam Building – 24 Al Marakib St – Zone 1 – Abu Dhabi
Opening hours : Monday to Friday from 10 am to 6 pm
Closed on Saturday and Sunday